Brightest Bulb

Jun 2016 - present|  Brand Strategist

Brightest Bulb is a new company specialising in training individuals in the production of employee generated video (EGV) content.

We teach the skills required to create high quality employee generated video via our Individual Director Editor Camera-person, or iDEC®, approach to content creation.

Financial Ombudsman Service

Jun 2013  - Apr 2016  |  Design & Brand Manager

As a result of the PPI scandal, the Ombudsman grew from 500 employees to 4,500 within a very short time.  One of my main tasks was to budget, plan, manage, art direct and implement a new identity for all interior signage and graphics.


Sep 2012 - Dec 2012  | Project Manager

In line with ITV’s complete re-brand, it was decided to develop a dashboard which would present audience data in an engaging and accessible way while allowing distribution around the company in presentations reports and other internal communications.

English Heritage

Sep 2006 - Dec 2009 | Creative Services Manager

Communicating closely with all departments to ensure the brand message was delivered consistently.  Organising and running focus groups to research and improve brand values awareness and to improve inter-departmental communications.




"Ali is a highly talented creative, inspiring leader, and educator. I learnt from her a lot about the importance of brand consistency across communication channels, whether that be visually or by tone of voice whilst participating in work shops that she ran at English Heritage. I found her to be an engaging, articulate presenter, with a warm personality that exudes passion for the merits of branding"

Sarah Jane Hunter - Brand & Design Manager at English Heritage

Raglan House

Westminster Bank

Malvern UK

WR14 4BN