About Brightest Bulb
On a flight from the Middle East to London in 2015, John Dixon unpacked his new iPhone. Reading the specifications and trying out the camera he soon realised that in his hand he had something quite extraordinary. Soon after landing, he phoned a video editor and cameraman that he often worked with. The talked about how amazing the video quality was and how it might be possible to use a smartphone as a professional video camera and edit suite. Having that facility within something that could fit in a pocket was truly awe inspiring.
Soon afterwards, John imagined an individual, director, editor, camera-person who could use the power in their pocket to produce professional quality video content. He recognised that the camera and editing capability contained in the average smartphone meant that anyone, with some basic skills training, was capable of creating broadcast standard video content on their smartphone. The concept of iDEC® was born.
Video was rapidly becoming the most popular and effective communication channel but commissioning external production agencies to meet this demand was very expensive. The business community was searching for a cost-effective way to create affordable, regular and engaging short form video content to share with their employees and their customers, but there wasn’t any comprehensive training in this area apart from some basic online tutorials.
Identifying this gap, John evolved the principles of iDEC smartphone training and in 2017, together with co-directors Ralph Tittley and Ali Wylie, Brightest Bulb was founded and quickly established itself as the premier smartphone video training provider, enabling businesses of all sizes to create their own regular and cost-effective video content.