John began his working life in the theatre across the UK as a writer, director and performer. From there, he started writing for BBC radio and ITV 1 promotions, which led him into directing TV commercials and making factual programming for ITV. John has been producer, director on a wide range of productions including the series ‘Music Uncovered’ for ITV1, Keeping up with the Kids for BBC1, Wizards and Alchemists for the Discovery Channel and Live in the Fast Lane for ESPN. John has created a wide range of branded content for clients including Microsoft, Jaguar Landrover, Abu Dhabi Tourism, IBM, Mubadala and the NHS. He has also created content for large scale exhibitions for Etisalat, Intel and Cisco at Mobile World Congress in Barcelona and GITEX in Dubai for Etisalat.